Incense Sunburst
Over 1,400 years ago, a large piece of fragrant wood drifted ashore on the tiny Japanese island of Awaji. Realizing the unique and marvelous fragrance emanating from the wood, island locals presented it as a gift to the Empress Suiko. With this gift of rare and precious agarwood began a new era of refinement of, and appreciation for, the enjoyment of fragrance.

In the early 18th century, Rokubei Moritsune Hata began incorporating techniques of creating incense he learned as an employee of the Imperial Palace in Kyoto, Japan. He would eventually introduce a new world of scent to an audience beyond the realm of royalty.

Twelve generations later, the Hata family continues to create an amazing array of fragrances. In fact, Shoyeido incense is considered the highest quality, most natural incense available on Earth.

Shoyeido’s blending process is an art form, whereby highly trained “masters” draw upon centuries-old secrets to create modern works of fragrance. Working with the finest natural ingredients, these artisans must carefully process the quality, balance, and ratio of each component. The slightest variation in amount or quality of any ingredient can dramatically influence the resulting outcome. The results are remarkable, subtle scents that beckon us to use all of our senses – what the Japanese call mon-koh, or “listening to incense.”

Shoyeido products are not just the preferred incense for most temples in Japan. These unique blends are the modern natural solution for creating a relaxing fragrant atmosphere in the home. Whether as an accompaniment to work, to enliven social settings, to deepen yoga and meditation practices, or simply as bubble bath or spa accompaniment, Shoyeido’s pure incense is a timeless way to enhance atmosphere.

With respect for the environment and a concern for green practices, Shoyeido continues to set the standard in the market of fragrance. We have procured permits from the Ministry of Economy, Trade & Industry in Japan, and the US Fish & Wildlife Department to validate that our products are properly accounted for and responsibly harvested. None of our recipes contain animal ingredients and no testing has ever been done on animals.

Our products have been proven sellers in many markets, including natural and health food stores, gift shops, bookstores, boutiques, vitamin stores, apothecaries, spas, and salons. Shoyeido is the ideal product for stores that are looking for the best quality lifestyle items. As consumers continue to reach out for natural products to deepen their experience and appreciation for life, Shoyeido incense stands apart as the perfect, pure solution.

Plug-in’s, sprays, conical table tops – we all buy them at one time or another. After a long closed up Winter, around a litter box or pile of sneakers; whenever our home doesn’t smell fresh and clean, or when we entertain. Why not try something ages old, something without chemicals to breathe in, something made from nothing but natural, healthy ingredients.

The Aesthetic Series
The Jewel Series
The Daily Series